Published on Tuesday, October 27, 2015
Agents spend a great amount of time tending to existing clients. Indeed, that function is a big part of retaining those clients and the time is well spent. But what about identifying and gaining new clients? How do agents today grow their business fortomorrow? Word-of-mouth recommendation from happy travelers goes a long way but is limited to a small circle of their friends. Traditional forms of advertising might bring potential clients but the return on that investment is often elusive. Still, thosetraditional methods of engaging existing and potential clients are well defined as opposed to the vast, unknown world of the Internet, social media and blogging, right? Actually, ‘wrong’ is the correct answer, as mainstream business is finding its placein cyberspace.
Published on Tuesday, October 20, 2015
For many travel agents and tour operators, it seems like offering travel insurance is a postscript – it’s presented as an add-on once the trip is booked. In the same way someone may say: Would you like fries with that?, you can hear it being said: Would you like travel insurance with that?
Trust us – this is not the most effective way to sell travel insurance.
Published on Tuesday, October 13, 2015
Regardless of which travel product we speak of, almost all will include an option to add travel protection just by checking a box. It’s the easy way to include some kind of coverage, which might make some sense. Still, the notion that some ‘coverage is better than no coverage’ can be misleading if not a critical error.
Published on Tuesday, October 6, 2015
It was not all that long ago that phones were anything but smart. Simply a device to communicate with others, they were indeed used to call travel agents, airlines, hotels and others to arrange elements of travel. Today, we can and do use smarter phones to do all of the above, often more efficiently than before.