How to Use Videos to Sell Travel Insurance

Look around: arguably the most powerful form of media today is not the printed word or still photos, but videos. Take a peek at your social media timelines. How many “quick-and-easy” recipe videos do you see shared by your friends? What about news summary videos? Or the “must visit” travel destination videos?

It’s a digital world and video is winning. Videos are keeping the attention of an audience that is being inundated by dozens of other stimuli, and even eliciting emotion. 

Did you know after adding videos to the RoamRight.com homepage we saw a 74% increase in sales? It may work for you, as well. 

RoamRight’s YouTube page has a host of easily shareable video content covering a wide range of topics for a number of uses.

How can these videos help you sell a travel insurance policy?

Let us help you first!

One of the biggest benefits of the RoamRight YouTube page is the collection of videos designed to teach Partners how to optimize the Partner Portal.

With videos for enrolling a large group, retrieving a quote, submitting claim forms, and more, the RoamRight Partner Tutorial video library covers every aspect of using the Partner Portal. For your convenience, these videos are available directly through your RoamRight Partner Portal.

Easy-to-share customer stories & testimonials

Well, do I really need travel insurance? Do other people actually buy it? In what cases would it come in handy?

Undoubtedly, those are all questions that you have encountered when offering travel insurance. Of course, you know how to answer the questions and give specific examples, but don’t you just wish there was a more effective method to answer these questions and really convince the traveler of need for travel insurance?

There is no better way to do that than through our collection of customer stories and testimonials.

With more than a dozen videos in lengths of 15, 30, and 60 seconds, this collection gives real-life instances where RoamRight travel insurance saved the traveler a lot of money (and sometimes even their life!).

How Should I Use the Videos?

There are many ways to effectively use the library of RoamRight videos, and really, there is no wrong way!

If you are a social media-dependant travel agent, sharing one of the customer testimonials on your Facebook and/or Twitter pages is an impactful way to capture your audience.

Tip: If you want more people to see your post, ask your audience to answer a question in the comments. “Have you ever been on a trip that required you to file a travel insurance claim, or wish you had bought the travel insurance in the first place? Share your story in the comments below!” Hopefully, your audience will comment with their stories, and their friends and family will see the post and do the same! It also helps to get the conversation going, yourself. Share your travel insurance story, or the story of one of your clients!

If you are face-to-face with a client who wants more information about the benefits of RoamRight travel insurance, you can just visit youtube.com/roamright and let the videos do the convincing!

Or, you can even embed the videos into your website yourself. Sounds hard, right? Nope! We’ve got you covered:

1. Visit the RoamRight YouTube Channel.

2. Select the video you want to show on your website.

3. Under the video player, look for the row that says Add To, Share, and More. Click on Share.

4. A second box will appear below. The options on this box are Share, Embed, and Email. Click on Embed.

5. A line of code will appear (hint: it begins with < iframe…). You can copy and paste this code into the HTML of your website.

6. If you want more advanced settings, click on Show More. Here, you can do several things:

   a. Adjust video size. The numbers shown are in pixels. Pick one of the pre-set options or create a custom size.

   b. Check whether or not you want to show suggested videos when the video finishes playing. Please note that RoamRight does not have control over what videos are shown. Because of this, we suggest you uncheck this box.

   c. Show player controls. This gives your audience the option to jump forward or back as the video is playing. We suggest you keep this box checked.

   d. Show video title and player actions. This displays the title in an overlay as the video is playing. We encourage you to keep this option checked.

   e. Enable privacy-enhanced mode. Enabling this option means that YouTube won’t store information about visitors on your web page unless they play the video. We suggest you check this box.

7.  When you have the settings you want, you can copy the line of code from the top of the box, above the video preview. Simply place it into the HTML of your website to add the video.

Don’t worry if you are having problems embedding a video to your site. We are here to help! Just contact your RoamRight regional sales manager and they will gladly assist you.