5 Reasons Why Generation X Should Buy Travel Insurance
Published on Wednesday, August 24, 2016
While Millennials are the fastest growing demographic of travelers and value experiences over material things, Generation X consumers are more likely to prioritize family life and togetherness. Deep into their career phase of life, Gen Xers have commitments that pull them in any number of directions – work, family, business travel, and home ownership – all competing for quiet time and leisure travel. So when this demographic takes a trip, the time is precious and cherished.
The Value of Insurance for Generation X
Travel insurance is important for your Generation X clients because it protects their time investment to get away, but also because if something does go wrong, they have a lot of responsibilities and dependents to consider. Travel insurance makes dealing with the unexpected easy and preserves the vacation mood. It lets your clients relax, knowing that if something goes wrong, they are covered.
As many parents know, when traveling with children, anything can happen. Illness and injury in children is unpredictable. Generation X travelers are also more likely to be caregivers to elderly parents, and any changes in their health or needs can impact Gen X travel plans as well.
Additional situations that Generation X travelers need to consider when purchasing travel insurance include:
- Changes in business situation or employment
- Covering the items everyone is bringing with them, including phones, camera, and computers
- Immediate and extended family member needs
- Coverage for the activities planned for the vacation
An Insurance Plan For Whatever Their Needs
It’s important to make sure the policy fits the client’s needs, and that the client understands their policy, including what is covered and how to use their insurance if something happens once they are on the road. Certain travel insurance plans will cover changes or cancellations Gen X travelers need to make before or during travel due to their own illness or that of family members, making it easy for them to focus on fun and family.